Who’s Rolling the Tape?

Hometape is a passion project from Ky Schultz, founder of Lure Digital, a high-end commercial production company known for creating polished, award-winning campaigns for top brands.

Long before building Lure, Ky was filming his friends, skate videos, and all the little moments of life on VHS in the late ’90s and early 2000s. Hometape is a way to bring that same raw, imperfect magic to weddings and family events, capturing moments the way they used to be remembered: on tape, grainy, warm, and full of life. It’s a mix of professional storytelling and the nostalgia of home videos, where every laugh, every dance move, and every “oops” feels like it belongs on a tape you’d watch over and over again.

Why Home Tape?

At Hometape, the magic comes from combining professional cinematography with the charm of a home video. Think of it like a family member has an undiscovered talent as a film maker. Ky knows exactly when to hit record, where to stand, and how to make every moment cinematic without anyone even noticing. His expertise ensures that the warmth, intimacy, and spontaneity of a real wedding day are preserved beautifully, but with the eye of someone who has studied lighting, composition, and storytelling for years.

But just because it feels like a home-movie moment doesn’t mean it isn’t professional. Running Lure Digital has taught Ky how to run a shoot like a finely tuned machine. Showing up on time, prepared, and being organized are all equally as important elements at Home Tape. We know how to light a scene, frame a shot, and edit with precision so that the final product looks polished and cinematic, while still keeping that handcrafted, nostalgic vibe. The result is a family video that is both heartfelt and stunning, the kind of thing couples will want to watch again and again, exactly the way they remember their favorite home movies, only infinitely better.